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Anne Ruth Cosmetics
lafam perfume was born from a dream—to create an experience that goes far beyond scent. Behind every bottle lies deep investment, boundless creativity, and a passion for the highest level of aesthetics. After two years of research, development, and meticulous production, we are proud to present a unique fragrance that proudly bears the Made in Paris label.The perfume is produced by Anne Ruth Cosmetics Ltd—a company with extensive experience in the world of beauty and cosmetics, with a true passion for aesthetics, self-care, and creating unforgettable products. As part of the development process, the Dayan Avrahami family acquired a controlling stake in a renowned boutique factory in Paris, aiming to ensure uncompromising standards of quality and design.
At the heart of the perfume—the essences and scents—are the creations of Robertet, the world-leading French company in the production of natural raw materials for perfumes, cosmetics, and flavors. Operating since 1850, Robertet specializes in the cultivation, harvesting, and self-production of extracts from flowers, leaves, and spices, while maintaining innovative, eco-friendly, and natural production processes. Their slogan, “Futuring Naturals,” expresses a commitment to a green, pure future and to authentic scents—without synthetic materials and without compromise.
The collaboration between Anne Ruth Cosmetics, the Dayan Avrahami family, and Robertet has created a perfume that brings Parisian style, unmatched quality, and an experience that stays with you all day long.
Made in Paris
Our perfume carries the prestigious Made in Paris label. This mark is more than just a geographical statement—it is a seal of uncompromising quality, innovation, and the use of the finest, most luxurious ingredients in the world. The “Made in Paris” label requires that the main stages of production—including formulation, blending, bottling, and finishing—are all carried out in Paris, in full compliance with the strictest French and European quality and safety standards. While the raw materials themselves do not have to originate in France, the main manufacturing process must take place in the city, and reliable documentation must be available for every step if required. This label represents a commitment to quality, integrity, and prestige, and may not be used unless all conditions are fully met.
Our journey
The manufacturing process took place in the heart of the world’s fragrance capital, Paris, in collaboration with leading experts in the field. Every stage—from the first idea, through ingredient selection, to final packaging—was conducted with absolute professionalism, the highest standards, and meticulous attention to detail.
For more than two years, our experts have poured their energy into every nuance—from drawing inspiration for the fragrance, through developing the unique formula, to rigorous quality and durability testing. A perfume is not just a product—it’s a story, an experience, and a reflection of identity. We invite you to feel it, to breathe it in, and to be moved—to join our journey, which begins with a single drop and continues all the way to you.
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